American Football

The soccer match worth $346 million to the winner

The winner will be awarded a place in next season's Premier League and will reap the financial benefits of playing in English football's top flight. According to analysis from Deloitte, Fulham could earn an additional $176 million (£135 million) across the next three seasons if it is promoted, while Brentford stands to make $209 million (£160m). Brentford, which has yet to feature in the Premier League, is set to make more because it's not receiving parachute payments which Fulham currently receives after its relegation in 2019. Parachute payments are designed to help clubs adjust financially to life outside of the Premier League if they are relegated.However, if Tuesday's champion avoids relegation in its first season in the Premier League, it stands to make an additional $346 million of revenue over the next five years, predominantly through broadcast deals. "Given the recent impact of Covid-19, it is likely that the financial impact of promotion will be better received than ever before. The increased revenue provides these clubs with the platform from which they can develop on and off the pitch," said Tim Bridge, director in Deloitte's Sports Business Group."Promotion to the Premier League provides clubs with the financial resources to make strategic investments. While this typically includes increased expenditure in on-pitch playing talent, it still remains important that promoted clubs are committed to their longer-term financial responsibility."READ: Pierre-Emerick Aubameyang brace helps Arsenal lift the FA Cup against ChelseaAston Villa celebrates victory following the Championship Play-off final last season.

Eyes on the prize

If Brentford is to return to the top-flight for the first time in 73 years, it will have to banish its play-off demons. The club's previous eight play-off campaigns have all been unsuccessful but there is hope the team's front three of Said Benrahma, Bryan Mbeumo and Ollie Watkins can fire it to victory — the trio has 59 goals between them this season.The west-London outfit has not splashed the cash in order to be where it is today. Instead, the club's ownership has been shrewd with investment and built what looks like a sustainable future. The Bees are set to move into its new 17,25Read More – Source

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