Lately it seems all kinds of food and drink chains have been jumping on the vegan bandwagon, adding plant-based products to their menus, and multinational brewery BrewDog is the latest to update its offering.
But the new addition isnt exactly animal-friendly.
Earlier today, BrewDog took to Twitter to announce the latest item on its menu – a 50% beef, 50% vegan burger.
The hybrid features both a plant-based Beyond Meat patty and a beef burger patty, along with melted vegan gouda cheese, crispy onion straws, potato rosti – all sandwiched between two matcha tea buns.
The brand described the new foodie invention as 50% less meat, 100% delicious.
Naturally, the product has raised all kinds of questions, like who exactly is the new creation aimed at?
The launch has prompted Twitter users to voice their opinions on the one-of-a-kind burger.
Youve managed to put off both carnivores and vegans simultaneously with this monstrosity. Hell of an achievement, congrats, said one Twitter user.
You've managed to put off both carnivores and vegans simultaneously with this monstrosity. Hell of an achievement, congrats.
— Rob Caple (@treborc92) October 3, 2019
While another replied: Theres already too much hate in the world then you do this.
Other people were quick to come to BrewDogs defense.
One Twitter user pointed out it could introduce vegan patties to meat eaters, saying: Fair play – it could tempt a few to dip a toe in the water, and thats no bad thing.
Others simply found the concept quite hilarious, with one tweeting: Does it come with a drink? Maybe half Coke/half Diet Coke?
Does it come with a drink? Maybe half Coke/half Diet Coke?
— Peter Blow (@PeteBlow) October 3, 2019
Another joked: Is it April 1st today?
James Brown, retail director at BrewDog told Metro.co.uk: Across our bars weve seen a growing demand for alternative proteins, and we already stock vegan friendly options – but some of our customers are still unsure about taking the leap into 100% non-animal based proteins.
Our HYBRID burger was developed to meet our sceptics in the middle between beef and Beyond Meat. Hopefully converting more people towards a flexitarian diet in the future.