Imitation is the sincerest form of flattery.
So Marks & Spencer must feel very flattered by all the cakes that look quite a bit like their iconic go-to for office birthdays, Colin.
The original Colin the Caterpillar was launched in 1990, and in the years that have passed a bunch of supermarkets have taken note of his massive success.
Sainsburys sells a caterpillar cake called Wiggles for £6, while Tesco offers a £6 Curly the Caterpillar.
The latest lookalike on offer is from Aldi.
Aldis Cuthbert the Caterpillar cake is a chocolate sponge cake rolled up with chocolate buttercream and surrounded by a solid chocolate shell. He has a white chocolate face with milk chocolate eyes, little sugar shell chocolates dotted along his body, and white chocolate shoes.
The wildly different original Colin the Caterpillar is a chocolate sponge cake rolled up with chocolate buttercream and surrounded by a solid chocolate shell. He has a white chocolate face with milk chocolate eyes, little sugar shell chocolates dotted along his body, and white chocolate shoes.
So… theyre quite similar.
Except, of course, for the price. While Marks & Spencers Colin costs £7, Aldis Cuthbert is £4.99, making him quite the bargain.
Unfortunately, you might find Cuthbert tricky to find. Hes not currently available online and is only being trialled in a few stores across the UK – although if hes a hit, we reckon hell be rolled out nationwide.
Oh, and by the way, Marks & Spencer is entirely aware of the copycat caterpillar cake.
After someone tweeted them a picture of Cuthbert on Aldis shelves, M&S responded with the classic gif of Spiderman confronting an impostor Spiderman. The only appropriate response.
— M&S (@marksandspencer) October 2, 2019
In terms of taste, we havent yet been able to get our paws on a Cuthbert, so cant tell you whether hes better than his rival, Colin.