Ninjas move to Mixer could be great news for Project Scarlett and Halo Infinite (Pic: Microsoft)
With Project Scarlett and the PS5 slowly coming into focus, Ninjas move to mixer could help Microsoft secure the posterboy it needs to step out from Sonys shadow.
Tyler “Ninja” Blevins is one of the most recognisable online personalities in the world of video games. Last week the streaming megastar announced that he would be walking away from Twitch to exclusively stream on Microsofts rival broadcasting platform, Mixer.
Ninjas decision came as a huge surprise to the Twitch community. After all, this is where he rose to fame as the worlds number one streamer, originally joining the service back in 2011.
This landmark shift has nothing to do with Ninja being dissatisfied with Twitch or wanting to explore uncharted waters. Although Mixer has an increasingly robust set of streaming tools (some would argue its technically better than Twitch) its active user base is completely dwarfed by that of its Amazon-owned competitor.
The details of Microsofts deal with Ninja have not been disclosed to the public though pundits estimate the company may have paid anywhere between $5 million up to $15 million to land the exclusivity contract.
(Pic: Ninja) Trending
Whichever end of the spectrum that turns out to be, its a big spend by Microsoft, which has tried to organically nurture its own Mixer community since the service launched.
According to report, the swap hasnt impacted Ninjas viewing numbers with an average of between 60,000 to 100,000 people watching his Fortnite streams from Lollapalooza, having already scooped up half a million subscribers. That number now stands at more than 1.3 million.
Getting Ninja to switch sides isnt just a signal boost for Mixer, however. The 28 year old managed to ride the battle royale wave with perfect timing, cutting his teeth on H1Z1 before shifting to PUBG and eventually landing on Fortnite.
His likability and skill at the game turned him into a streaming sensation (especially among the Fortnites younger audience), catapulting his net worth into the millions in a matter of months.