James Robertson is Scottish Field’s whisky blogger.
Kilchoman Distillery have recently been in the news having announced that they were to double production to fulfil the increasing interest in their single malts.
Now the distillery is in the news again, this time at the cutting edge of technology with labels.
Kilchoman Distillery is at the cutting edge of technology with its labels
The distillery will work with the Norwegian Firm, Thinfilm using their near field communication (NFC) technology to strengthen their relationship with existing consumers and establish new ones.
The two flagship single malts from Kilchoman – Machir Bay and Sanaig – when sold in Europe will feature the ‘smart’ hang tags incorporating Thinfilm’s NFC Speed Tap technology which connects customers using a smartphone to discover news about Kilchoman.
Anthony Wills, managing director and founder of Kilchoman said: ‘We have been looking at ways of engaging with consumers and giving them more information.
‘Thinfilm have come up with this technology so we can give more information about each release, for example different ages of casks used in a vatting, as well as the latest news from the distillery.’
Read more from James HERE.
Scottish Field whisky blogger James Robertson
- James Robertson has spent 22 years in the drinks industry including working with Taittinger, Louis Jadot, and latterly for the past eight years, was the face of Tullibardine around the world until 2016. He is now running his own business providing expertise to companies looking for assistance with international brand building, sales and marketing and distributor management. Prior to that, he was an officer with the Argylls and an Inspector with the Royal Hong Kong Police.
Follow James on Twitter @whiskyrobbo
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