When one celebrity calls another celebrity a c*** on Twitter, you know things have got serious.
Unfortunately thats whats just happened between radio host Stan Collymore, 47, and TV footie pundit Ian Wright, 54.
The former footballers are seemingly at loggerheads online, after Ian took issue with something Stan said about him in an interview.
So what are the details of this toxic beef, how long has it been going on and is there an end in sight?
Stan Collymore, who starred in Basic Instinct 2, used to play for England and many teams including Liverpool and Aston Villa at the peak of his career.
Collymore is a left-leaning figure who has been diagnosed with borderline personality disorder, and has a somewhat volatile nature.
It was plainly Stan who began this beef. He did this by commenting on Ian Wrights role as a very popular TV pundit, who also happens to be black, during an interview with the Guardian.
Stan said: To be a black pundit you either need to be a comedian like Chris Kamara or Ian Wright – guys who have big pearly-white smiles and everyone loves laughing at – or Jermaine Jenas and Alex Scott, who are completely inoffensive.
Perhaps understandably, former Arsenal star Ian was not happy about this and decided to respond with a statement on Twitter. And it was quite a barbed statement, as it goes.
He wrote: Representation matters. Opportunities matter. I feel sorry for you but you have to let the chip on your shoulder go and take some responsibility for why broadcasters and brands wont be associated with you.
Everyone should have the opportunity to fight for their cause but the fact that you have to do it at the expense of others speaks more about you than all of us.
This was like a red rag to a bullymore. Stan tweeted back: Black man who works for the overtly racist S** and uses “chip on your shoulder” without any irony.
You know what you are Ian, and always have been, which is why only you are employed by every British broadcaster. The epitome of a Tom. C***.
Luckily Ian decided not to elevate the argument after that.
He instead offered an olive branch to Stan, saying he has love for him in his heart and noting that they go back a long way.
The dad-of-four added: I understand that in life our actions and decisions can cost us dearly. But there is, if you want it, redemption for everyone.
Stan is yet to reply to Ians offer of a truce.
To be fair, Stan is very busy interviewing people ahead of the FIFA World Cup 2018 in Russia.
Perhaps the pair will agree to simmer down and be friends from now on.